Riyadh – King Salman and Crown Prince Mohammed bin Salman donated SR40 million ($10.7 million) and SR30 million, respectively, to launch the third national campaign for humanitarian activity.
Monday at 11 p.m., the campaign officially kicked off after the monarch gave his approval. On Tuesday, donations reached SR470 million before dawn.
The campaign, which coincides with the final 10 days of Ramadan, will accept donations from businesses and individuals for the rest of the holy month through the Ehsan.sa website and call centre on 8001247000, according to Ibrahim bin Abdullah Al-Husseini, CEO of the National Platform for Charitable Work (Ehsan).
Real estate developer ROSHN and Saudi energy juggernaut Aramco each gave SR30 million, while Jarir Investment chipped in SR25 million and SR20 million respectively. Both SABIC and the Saudi National Bank contributed SR15 million apiece.
According to the goals and objectives of Saudi Vision 2030, the campaign strives to assist community and humanitarian causes while strengthening the culture of charitable giving inside the Kingdom.
Al-Husseini stated that during the campaign, which will be carried live on the Saudi Al-Ekhbariya channel, the Ehsan platform would be open for donations constantly.