Orkla India Accelerates Growth Strategy with Focus on Quick Meals, Digital Delivery, and Strategic Acquisitions
Mumbai – Orkla India, the company behind trusted food brands such as MTR and Eastern, is positioning itself for its next phase of growth by focusing on convenience foods, rapid delivery platforms, and selective acquisitions across the food sector.
The company’s leadership has outlined an optimistic outlook for the Indian market, driven by changing consumer lifestyles and a growing appetite for ready-to-eat and ready-to-cook products. This shift is creating fresh opportunities across urban and semi-urban India.
India’s consumer goods sector has seen a renewed wave of deal-making, particularly in food and beverages. Large companies are actively pursuing acquisitions to strengthen portfolios, access regional tastes, and scale faster in competitive categories.
Orkla India plans to tap into this momentum by exploring acquisitions that reflect local food culture. Management has emphasized interest in brands with strong regional roots and authentic product offerings that resonate with Indian consumers.
With a healthy balance sheet and access to capital, the company believes it is well equipped to fund expansion plans. This financial flexibility allows Orkla India to evaluate opportunities of varying sizes without pressure.
Following the merger of MTR and Eastern, Orkla India has focused on integration and growth. The company now expects to return to double-digit revenue growth in the coming years, supported by innovation and channel expansion.
Convenience foods are emerging as a key growth engine. Products such as ready-to-cook breakfast mixes, vermicelli, and instant meal solutions are gaining popularity among younger consumers and working families.
E-commerce has played a major role in accelerating this trend. Online sales have grown sharply, increasing their contribution to the company’s overall domestic revenue and strengthening its digital footprint.
Hyperfast delivery platforms are further reshaping consumption habits. Services that deliver groceries and essentials within minutes have expanded access to Orkla India’s products, especially in large metropolitan areas.
These platforms have remained resilient even amid broader consumption slowdowns. Their growth highlights a structural shift toward convenience-driven purchasing rather than temporary demand spikes.
Rising disposable incomes and the increase in double-income households are also supporting demand for easy-to-prepare foods. Consumers are increasingly willing to pay for products that save time without compromising taste or quality.
While spices remain a core strength, Orkla India expects its convenience foods segment to grow faster. The company sees this balance as a strategic advantage, combining tradition with modern consumption needs.
The convenience foods segment has steadily increased its share of total revenue, reflecting both strong demand and focused investment. This diversification helps reduce dependence on any single category.
Industry observers view Orkla India’s strategy as well aligned with long-term consumer trends. The combination of acquisitions, digital expansion, and product innovation positions the company competitively in a crowded market.
Management remains confident about India’s growth story. With its strong brand portfolio and evolving distribution channels, Orkla India aims to deepen its presence across households nationwide.
As food consumption patterns continue to evolve, Orkla India’s emphasis on speed, convenience, and authenticity offers a clear roadmap for sustainable growth in the years ahead.
