Part of the highly anticipated Riyadh Season 2025, this massive attraction promises a unique blend of thrill, adventure, and family entertainment on an unprecedented scale.

Located near Boulevard City and Boulevard World, Beast Land spans over 188,000 square meters of pure excitement and innovation.

The new zone has been developed in collaboration with renowned American YouTube star and global content creator MrBeast, also known as Jimmy Donaldson.

Designed to push the boundaries of imagination, Beast Land combines rides, games, and live shows to create an unforgettable experience for visitors of all ages.

The attraction is inspired by challenges that test courage, skill, and endurance, offering guests the chance to immerse themselves in action-filled adventures.

Among its highlights are more than 15 main rides and 14 extraordinary experiences that promise to redefine amusement in the region.

Signature attractions include the high-speed Viking Coaster, the towering Phantom XXL, the thrilling Top Spin, and a 50-meter-high bungee jump for the boldest adventurers.

Adding to the excitement, the dedicated Beast Arena will host 10 realistic competitive challenges designed around speed, precision, and reflexes.

These interactive games, including Tower Siege, Battle Bridge, and Warrior Challenge, encourage visitors to test their physical and mental abilities in fun, high-energy settings.

For families and younger guests, the zone also includes a specialized children’s play area, ensuring that every age group can join the adventure.

More than 20 food and beverage outlets will serve visitors throughout the park, offering a mix of international cuisines, snacks, and refreshing drinks.

This fusion of adrenaline and hospitality creates what organizers describe as “a comprehensive destination for adventure and entertainment.”

Beast Land’s design and layout integrate immersive theming, dynamic lighting, and futuristic architecture, setting new standards for regional attractions.

Each section is carefully crafted to tell a story, blending elements of fantasy, innovation, and challenge in a visually spectacular environment.

The project reflects the vision of the General Entertainment Authority to make Riyadh a global entertainment capital filled with creative and record-breaking attractions.

Riyadh Season has already gained international attention for introducing world-class entertainment experiences, and Beast Land adds yet another dimension to its growing legacy.

The new zone symbolizes the city’s ambition to compete with global entertainment destinations through innovation, technology, and creativity.

By partnering with MrBeast, the initiative also highlights the Kingdom’s efforts to collaborate with global influencers who inspire younger generations.

Visitors can expect world-class safety standards, high-quality infrastructure, and seamless digital ticketing systems for a smooth and enjoyable experience.

Beast Land will open its gates daily, welcoming guests from 4:00 p.m. to midnight on weekdays and until 1:00 a.m. on weekends.

The attraction is expected to draw large crowds from across the Kingdom and beyond, offering both locals and tourists a new way to experience Riyadh Season.

With its combination of extreme rides, family zones, and interactive entertainment, Beast Land captures the essence of fun and adventure.

It stands as a shining example of how creativity, technology, and global collaboration can create unforgettable experiences.

As the countdown begins, excitement continues to build for what promises to be one of the most talked-about highlights of Riyadh Season 2025.

Beast Land is not just an entertainment zone — it is a celebration of imagination, courage, and joy, redefining what it means to play, explore, and be amazed.

Riyadh came alive with rhythm, color, and joy as Indian Culture Week took center stage at Global Harmony 2.

The event drew thousands of visitors and families who gathered to celebrate the spirit of cultural exchange through art, music, and performance.

Organized by the Ministry of Media in collaboration with the General Entertainment Authority, the celebration highlighted the growing cultural connection between India and Saudi Arabia.

It also forms part of the Quality of Life Program under Vision 2030, which aims to promote cultural diversity, social engagement, and creative expression throughout the Kingdom.

The festival’s opening ceremony began with a special performance by students from Dunes International School in Riyadh.

Their colorful dance and musical presentation set an uplifting tone, capturing the essence of Indian traditions blended with youthful energy.

Throughout the evening, visitors enjoyed a series of dazzling shows that reflected India’s rich heritage of art, movement, and storytelling.

Traditional Indian dance troupes performed folk and classical routines, accompanied by live drumming and melodious vocals.

A circus performance added a fun twist to the night, drawing laughter and applause from children and adults alike.

The carnival parade that followed brought the park to life, with performers in ornate costumes moving to rhythmic beats.

Floats inspired by India’s diverse regions showcased the country’s varied cultural identity — from Rajasthan’s royal flair to Kerala’s colorful traditions.

A dedicated children’s area offered interactive games, creative workshops, and family-friendly performances throughout the day.

Parents joined their children in activities that encouraged imagination and teamwork, adding a joyful and communal atmosphere to the festival.

Visitors also explored stalls featuring Indian handicrafts, jewelry, textiles, and artwork, all celebrating the skill and creativity of traditional artisans.

Food stalls serving authentic Indian cuisine filled the air with the aroma of spices, drawing long lines for dishes such as biryani, samosas, and jalebi.

For many attendees, the event was an opportunity not only to experience another culture but also to celebrate shared values of friendship and harmony.

Cultural exchange programs like Indian Culture Week play an important role in strengthening ties between nations through art and community engagement.

They allow people to experience diverse traditions firsthand, fostering understanding, respect, and collaboration.

The festival’s organizers emphasized that Global Harmony 2 was designed to create a welcoming environment for all cultures to connect.

Through music, dance, and storytelling, the event encouraged visitors to appreciate diversity as a source of creativity and inspiration.

Many Saudi families expressed admiration for India’s cultural vibrancy, while Indian residents felt pride in representing their homeland abroad.

Students and young professionals volunteered at the event, helping with logistics, hosting, and translation to ensure a seamless visitor experience.

The collaboration between local and international communities reflected the Kingdom’s growing role as a global center for cultural dialogue.

Events like these align with Saudi Vision 2030’s mission to enhance cultural tourism and position Riyadh as a hub of international celebration.

The initiative demonstrates how entertainment can also serve as education — deepening knowledge of world cultures through interactive participation.

Visitors left with colorful memories, new friendships, and a renewed appreciation for the role of culture in building bridges between people.

Indian Culture Week concluded with a spectacular fireworks display that illuminated the night sky above Global Harmony 2.

As the lights reflected across the crowd, the event stood as a reminder that joy, music, and art transcend borders and bring communities together.

Riyadh’s growing portfolio of international cultural festivals continues to highlight the Kingdom’s openness and commitment to global unity through creativity and celebration.

This program aims to enhance innovation within the Kingdom’s growing entertainment industry and aligns closely with Saudi Arabia’s vision of becoming a global leader in creativity, culture, and innovation-driven growth.

The initiative encourages individuals from diverse backgrounds to collaborate and create forward-thinking solutions that will shape the future of entertainment.

It focuses on helping participants build business models, develop brand identities, create prototypes, and design effective go-to-market strategies.

Through these efforts, the program seeks to transform creative ideas into real-world opportunities that can strengthen the entertainment ecosystem and expand global competitiveness.

The Entertainment Innovations Program places special emphasis on empowering young people and entrepreneurs. More than 100 participants will be selected to join the program, forming teams that combine creative and technical expertise.

Each team will receive mentorship from experienced professionals and guidance from industry experts who will help them refine their ideas and prepare them for real-world challenges.

The program unfolds in several stages, beginning with registration through the GEA’s official website. After a careful screening process, selected participants will attend a virtual bootcamp designed to enhance their innovation and teamwork skills.

The journey will culminate in a three-day challenge, where teams will present their projects before a panel of judges. Winners will be recognized for their achievements and provided with resources to further develop their business concepts.

At its core, the initiative focuses on turning creativity into sustainable success. Participants will learn how to build strong business foundations that combine imagination with financial viability.

The program encourages exploration in new areas of entertainment, including digital platforms, interactive storytelling, gaming, virtual experiences, and advanced technology applications.

By promoting a balance between creativity and strategy, the program supports the evolution of Saudi Arabia’s entertainment sector into one of the most vibrant in the region.

The program also highlights the importance of collaboration. It brings together investors, innovators, and creative professionals to form a network that supports the exchange of ideas and resources.

This collaborative environment is essential for nurturing innovation and attracting talent in fields such as technology, design, and entrepreneurship.

It also ensures that entertainment projects emerging from Saudi Arabia reflect both local culture and international standards.

To motivate and reward excellence, the Entertainment Innovations Program offers substantial prizes and development support. A total of SR300,000, or around $80,000, will be awarded to top-performing teams, alongside support packages valued at over $1 million.

These include access to mentorship programs, business incubation opportunities, and exposure to industry networks. Such rewards ensure that outstanding participants receive both financial backing and long-term support to scale their innovations.

The program represents a major step in achieving the goals of Vision 2030, which aims to diversify the economy, create new career opportunities, and foster a thriving creative industry.

attracting specialized talent and expanding the pool of young innovators, this initiative reinforces Saudi Arabia’s commitment to building a modern entertainment sector that blends culture, technology, and entrepreneurship.

The Entertainment Innovations Program is more than a competition — it is a national movement to inspire, empower, and connect a new generation of creative minds.

Through mentorship, collaboration, and real-world challenges, it lays the foundation for a sustainable creative economy that will continue to grow and shine on the global stage.