Humain, a Public Investment Fund-backed artificial intelligence firm, has partnered with US-based Turing to develop what they describe as the world’s first enterprise-scale marketplace for AI agents, marking a strategic step in Saudi Arabia’s efforts to expand its role in the global AI sector.

The platform, branded as Humain One, was unveiled at the FII Priority Summit in Miami. It is designed to function as a centralized marketplace where developers can publish AI agents and enterprises can deploy them across business operations. The initiative aligns with Saudi Arabia’s Vision 2030 strategy to diversify its economy and build advanced technology capabilities.

Humain Chief Executive Tareq Amin said the platform is intended to support a shift toward integrated AI systems operating across organizations. He emphasized that the next phase of artificial intelligence will involve multiple agents working in coordination rather than isolated tools performing discrete tasks.The marketplace allows businesses to access pre-built AI agents or develop customized ones tailored to internal workflows.

These agents can be deployed across departments such as finance, human resources, and operations, with the platform enabling coordination between them. According to Humain, the system is designed to simplify integration by ensuring that all agents operate within a unified infrastructure.

Saejong Lee, general manager of Humain One, described the platform as analogous to an application store for enterprises, but with a focus on operational automation and interconnectivity. He said the platform is structured to allow multiple agents to interact seamlessly, sharing data and executing tasks across functions without requiring separate systems.

Turing’s involvement includes contributing to the underlying architecture of the platform, particularly in areas such as model evaluation, fine-tuning, reasoning systems, and enterprise deployment. Jonathan Siddharth, chief executive and co-founder of Turing, said the collaboration aims to address technical challenges associated with scaling AI across complex organizational environments.

The platform introduces a standardized process for AI agent development and deployment. Developers first create and test agents in a controlled sandbox environment before deploying them into live systems. Once validated, agents are listed on the marketplace and can be installed automatically by enterprise users.

A key feature of Humain One is its unified operating environment, which is intended to reduce compatibility and security risks. All agents are subject to a certification process that includes automated testing, performance validation, and security checks. Certification records are made available to enterprise compliance teams to support governance requirements.

The platform also provides centralized management tools that allow organizations to monitor performance, control access, and define rules for data usage and agent permissions. This approach is designed to address a common challenge in enterprise AI adoption, where multiple tools from different vendors often operate in isolation.

Humain One supports multi-agent coordination, enabling different AI systems to collaborate on complex workflows. For example, one agent may handle invoice processing while another manages supplier communication, with data exchanged automatically under predefined rules.

This capability is expected to improve efficiency in operational processes that typically require manual coordination.The pricing structure for the platform is designed to accommodate different enterprise needs, offering options such as usage-based billing, pre-purchased computing capacity, and per-user licensing. In addition, the marketplace includes a revenue-sharing model that allows developers and organizations to monetize AI agents they publish.

The initiative forms part of a broader push by Humain to build large-scale AI infrastructure within Saudi Arabia. This includes investments in data center capacity and partnerships with global semiconductor firms such as Nvidia.

The company is also reported to have made a $3 billion investment in xAI, underscoring its ambitions to play a significant role in shaping the global AI ecosystem.Turing’s participation as both a development partner and the first US-based customer of the platform reflects the cross-border nature of the initiative.

The collaboration positions Saudi Arabia not only as a consumer of advanced technologies but also as a potential exporter of enterprise AI solutions.Industry participants view the emergence of AI agent marketplaces as a potential shift in how businesses adopt and scale artificial intelligence.

By standardizing deployment and enabling interoperability, such platforms could reduce barriers to entry for enterprises seeking to integrate AI into core operations.

For Saudi Arabia, the development of Humain One represents an effort to establish domestic technological infrastructure while attracting international partners.

The platform is expected to provide local businesses and government entities with a system aligned to national regulatory requirements, while offering global firms access to a growing regional market.

No official launch date has been announced.

The memorandum of understanding aims to enhance productivity, boost creativity, and develop customized AI models tailored to gaming innovation and design.

Through this collaboration, Savvy Games Group will gain access to HUMAIN’s advanced AI systems, high-performance computing, and cloud infrastructure.

The agreement brings together two major Public Investment Fund (PIF) portfolio companies, marking a milestone in Saudi Arabia’s ambition to become a global gaming and technology powerhouse under Vision 2030.

Brian Ward, CEO of Savvy Games Group, expressed excitement about the partnership, noting that artificial intelligence will play a crucial role in enhancing player experience, automating workflows, and unlocking new creative opportunities.

The move reflects Savvy’s strategy to blend cutting-edge AI tools with game development to deliver smarter, more immersive, and dynamic gaming environments.

For HUMAIN, the collaboration follows the launch of its AI operating system, HUMAIN ONE, introduced at the Future Investment Initiative in Riyadh.

The system supports sector-specific AI applications, including gaming, where the potential to transform creative processes and optimize operations is immense.

Tareq Amin, CEO of HUMAIN, said that integrating AI into gaming will enable developers to push creative boundaries, improve productivity, and streamline development cycles.

He emphasized that AI’s power lies in enhancing human creativity rather than replacing it, fostering a new era of intelligent game design.

Savvy Games Group, backed by a $38 billion investment mandate from the PIF, continues to expand its global influence while contributing to Saudi Arabia’s vision of becoming a leading hub for gaming, esports, and technology innovation.

The partnership represents a strategic shift toward in-house AI capability building and sustainable technology adoption.

HUMAIN’s role in the collaboration extends beyond AI solutions to include expertise in data centers, model training, and Arabic-language AI models that align with the Kingdom’s localization and talent development goals.

By combining resources, both companies will drive innovation in digital infrastructure and emerging technologies.

The partnership also supports PIF’s broader goal of fostering synergy among portfolio companies to create interoperable, AI-driven ecosystems.

This approach will promote shared data, unified standards, and collaborative innovation across industries, advancing the Kingdom’s digital economy.

Both companies confirmed that research and development will play a major role in their collaboration. They plan to explore AI-driven tools for automated content creation, advanced analytics, and smart production systems.

If successful, this initiative could position Savvy as one of the first major gaming entities in the region to operationalize AI across all aspects of its business.

By uniting HUMAIN’s AI expertise with Savvy’s gaming leadership, this partnership strengthens Saudi Arabia’s growing reputation as a center for technological excellence and creative innovation.

It sets the foundation for a future where AI becomes an integral part of entertainment, fueling growth and global competitiveness.