Approved by Minister of Tourism Ahmed Al-Khateeb, the reforms aim to expand employment opportunities for Saudi nationals, elevate service quality, and build a sustainable, citizen-driven tourism industry in alignment with Saudi Vision 2030.

The Ministry of Tourism announced that all hospitality and tourism establishments across the Kingdom are now required to have at least one Saudi receptionist present during working hours.

This initiative underscores the government’s commitment to providing meaningful employment opportunities for citizens while ensuring that visitors experience authentic Saudi hospitality.

In addition, the new measures emphasize greater transparency and accountability in employment practices. All tourism facilities must now register their employees with the Ministry of Human Resources and Social Development (MHRSD) before they begin work.

Employment contracts—whether contractual, seconded, or seasonal—must be documented via the Ajeer platform or other officially approved government systems.

This ensures fair labor practices, legal compliance, and greater job security for Saudi workers.

To further streamline operations, establishments with multiple licensed branches are required to link each employee to the specific tourism facility where they work.

This approach prevents duplication, improves workforce tracking, and supports better management of Saudization targets.

The policy also introduces stricter rules against outsourcing or transferring Saudization-designated positions to foreign workers or unlicensed entities.

Instead, such roles must be assigned to establishments accredited by the Ministry of Tourism or licensed to employ Saudis through the MHRSD.

This not only protects job opportunities for local citizens but also enhances the professionalism and accountability of the sector’s workforce.

The ministry has made it clear that compliance with these new regulations will be closely monitored. Non-compliant establishments may face penalties, reflecting the Kingdom’s determination to create a fair and transparent employment environment.

According to the ministry, the introduction of these policies represents a significant milestone in strengthening the Kingdom’s tourism industry, which has been identified as one of the key growth sectors under Vision 2030.

The localization initiative not only boosts national employment but also contributes to improving the overall service experience for tourists from around the world.

By promoting local participation, the ministry aims to foster a new generation of skilled Saudi professionals across various fields—ranging from hospitality management and tour operations to customer service and event planning.

These reforms are designed to nurture local talent, create leadership opportunities for Saudi graduates, and ensure that citizens play a central role in shaping the future of tourism in the Kingdom.

Earlier this year, the ministry introduced several incentives to encourage Saudis to pursue careers in tourism.

Wage subsidies for local workers were increased from 30 percent to 50 percent, making the sector more attractive and financially rewarding.

Additionally, financial support was extended to 43 tourism-related professions, a move that broadens opportunities for young Saudis to build successful and sustainable careers in hospitality and travel.

These combined efforts reflect the Kingdom’s broader ambition to diversify its economy, reduce reliance on foreign labor, and create a dynamic tourism industry led by its own citizens.

With growing investments in tourism infrastructure, heritage preservation, and international events, Saudi Arabia is rapidly emerging as a global destination that blends modernity with cultural authenticity.

Minister Ahmed Al-Khateeb reaffirmed that these localization policies are a cornerstone of Saudi Arabia’s mission to make tourism a key pillar of national growth.

“Empowering our citizens in this vital sector ensures that the Saudi spirit of hospitality shines through every visitor experience,” he said.

As tourism continues to expand—welcoming millions of visitors annually—the new localization drive promises not only to create jobs but also to ensure that the sector remains sustainable, competitive, and deeply rooted in Saudi values.

The reforms are part of the broader Vision 2030 initiative that is rapidly modernizing the Kingdom—socially, economically, and culturally.

A recent Wall Street Journal review of veteran journalist Karen Elliott House’s latest book, “The Man Who Would Be King,” offers a sweeping view of Saudi Arabia’s transformation under the leadership of Crown Prince Mohammed bin Salman. The book profiles the man universally known as MBS, depicting him as a transformative force reshaping the Kingdom’s destiny and influencing the emerging global order.

“MBS… will play a critical and perhaps decisive role in shaping the new regional order,” the book asserts—echoing a growing consensus among international analysts and regional observers alike.

A Kingdom Reimagined

At the heart of MBS’s long-term vision lies NEOM, a $500 billion smart city project meant to position Saudi Arabia at the cutting edge of technological and scientific advancement. “MBS hopes that his new city—known as NEOM—will make Saudi Arabia a dominant force in technological innovation,” House writes.

The reforms are part of the broader Vision 2030 initiative that is rapidly modernizing the Kingdom—socially, economically, and culturally. House highlights how “a younger generation is now free to live something much closer to what their Western peers would recognize as a normal life,” referring to greater social freedoms, entertainment, and job market access for youth and women.

In what the book describes as a high-stakes economic shift, MBS is “placing many multibillion-dollar chips on different alternatives to oil… some will hit big.” From investing in green energy and AI to developing tourism, the Crown Prince is crafting new revenue streams for a nation long reliant on fossil fuels.

One such alternative is tourism—once a niche, now a national priority. “New sources of revenue, like tourism, will have to supplement oil wealth,” the book points out. Major initiatives such as AlUla, Qiddiya, and the Red Sea Project are helping reposition the Kingdom as a global cultural and leisure destination.

A Leadership Redefined

Crown Prince Mohammed bin Salman has also redefined the public face of Saudi leadership. “No Saudi ruler before him would be seen riding a dune buggy at a tourist attraction or posing for selfies at a restaurant,” House notes—an observation that underscores MBS’s populist appeal and generational relatability.

Yet this modern image is coupled with firm authority. “The MBS she describes is a formidable character bent on imposing his will,” writes House, underlining the intensity with which the Crown Prince is driving reforms, despite resistance from entrenched interests.

The scale of Saudi Arabia’s transformation is increasingly global in impact. With the Public Investment Fund (PIF) investing in sectors across the world—from tech and AI to entertainment and infrastructure—the Kingdom’s strategic decisions are shaping not just its own future, but also that of international markets and geopolitics.

“The decisions Saudi Arabia makes about investing its massive resources will help shape the global future,” House writes.

Saudi Voices Echo the Sentiment

Reacting to the review, Mohammed Alhamed, Founder and President of Saudi Elite, stated on X (formerly Twitter): “WSJ highlights MBS’s rising global impact through Karen Elliott House’s new book: ‘The Man Who Would Be King.’”

Alhamed added, “The MBS she describes is a leader who’s disrupting norms, reshaping the Kingdom, and steering the Middle East toward a modern and competitive future.”

His remarks reflect a broader sentiment within Saudi Arabia’s emerging elite class, who view the Crown Prince’s assertive agenda as a necessary leap toward relevance and resilience in a fast-changing world.

As the international community watches closely, MBS’s bold reforms continue to challenge perceptions of the Kingdom—and chart an ambitious course toward a post-oil, globally integrated Saudi Arabia.