The agreement reflects the Kingdom’s long-term vision to strengthen cultural industries and provide world-class opportunities for emerging musicians.

Signed in Riyadh by Paul Pacifico, CEO of the Saudi Music Commission, and Guido Zimmermann, president of Steinway & Sons EMEA, the partnership marks a milestone in the development of Saudi Arabia’s music sector.

It underscores the nation’s commitment to building an ecosystem that nurtures artistic skill, cultivates creativity and attracts global industry leaders.

The collaboration aims to empower local talent through advanced musical training, professional development and increased access to premium musical instruments.

By bringing international expertise together with local ambition, the initiative strengthens the Kingdom’s plan to build a dynamic and sustainable music market.

The agreement will also support artistic education programs and contribute to long-term commercial and cultural investment.

These efforts align with the broader cultural transformation underway in Saudi Arabia, which emphasizes growth, innovation and global engagement.

A key element of the partnership includes exploring apprenticeship programs for piano technicians, offering specialized training in an area essential for performance and instrument care.

Such programs will open doors for new career paths and raise technical standards within the Kingdom’s growing music industry.

The partners will also work together on Music Commission events and initiatives, encouraging high-quality participation while linking musicians to cultural, educational and retail partners across Saudi Arabia.

This network-driven approach is designed to expand professional opportunities and enhance the presence of music in community and national life.

Paul Pacifico highlighted the power of the partnership, noting that the combination of global experience and local creativity will create a strong foundation for education and performance.

He emphasized that developing talent is central to shaping a thriving music economy capable of attracting investment and supporting long-term cultural progress.

Pacifico also stressed that the Commission’s mission is broader than talent development alone, as it seeks to build a music market that encourages business growth, supports practitioners and inspires audiences nationwide.

The agreement with Steinway & Sons reflects this vision by connecting international craftsmanship with Saudi innovation.

Guido Zimmermann praised the Kingdom’s cultural evolution and expressed enthusiasm about contributing to its musical journey.

He described the partnership as a meaningful commitment to education, artistic excellence and the advancement of music-making in Saudi Arabia.

Zimmermann emphasized that Saudi Arabia is entering a remarkable phase of cultural development, with music emerging as a vital part of the nation’s creative identity.

The collaboration aims to strengthen that identity further by supporting young musicians and enhancing access to global standards of training and performance.

As Saudi Arabia continues to invest in creative industries, partnerships like this reinforce its position as a cultural hub within the region.

Music plays a growing role in community life, education and the national vision for artistic expression.

The agreement demonstrates how international cooperation can accelerate cultural transformation while honoring local traditions and aspirations.

By investing in both talent and craftsmanship, the initiative lays a foundation for a vibrant and self-sustaining music sector.

With strategic collaborations, new training pathways and access to premium musical instruments, Saudi Arabia’s music ecosystem is poised for rapid growth.

The partnership with Steinway & Sons represents a strong step toward a future where creativity thrives and musicians flourish across the Kingdom.

The season, themed “Ezek we Malfak” (Your Glory and Refuge), launched on Thursday along the beautiful banks of Wadi Safar in western Diriyah, marking another significant celebration of heritage, creativity, and unity.

The theme reflects Diriyah’s enduring legacy as the birthplace of the first Saudi state and a symbol of the Kingdom’s strength, culture, and history.

Organized by the Diriyah Gate Development Authority (DGDA), the opening ceremony was attended by Prince Fahd bin Saad bin Abdullah bin Turki, Governor of Diriyah, along with several cultural and media figures from Saudi Arabia and abroad.

The evening was brought to life with artistic performances inspired by the spirit of “Al-Awja,” a term deeply linked to Diriyah’s identity and the pride of the Saudi people.

Through captivating visual displays, advanced lighting, and drone shows, the story of Wadi Hanifa was beautifully told in a performance titled “I Am Al-Awja,” which left the audience inspired and emotional.

Adding to the evening’s charm, the winners of the “Rawi Al-Diriyah” (Narrator of Diriyah) program, Tamim Al-Harthi and Bader Al-Harbi, delivered interactive performances that reflected the profound connection between Saudis and their national heritage.

Their presentations, blending storytelling, music, and tradition, symbolized the deep emotional bond that unites the people of Saudi Arabia with Diriyah — the land where their nation’s story began.

The celebration also featured musical and theatrical performances showcasing Saudi folk traditions, including the Ardah and Samri dances.

These performances highlighted the diversity of Najdi culture and celebrated the artistic spirit of young Saudis, both men and women, who are keeping their heritage alive through creativity and performance.

Ahlam Al-Thunayan, director of Diriyah Season, explained that this year’s theme aims to celebrate Diriyah’s history, values, and culture in innovative ways that reflect the pride Saudis take in their roots.

She emphasized that the symbolism of Al-Awja represents the Kingdom’s continuity — linking the past with the present while inspiring future generations to preserve their cultural identity.

The season features more than 10 diverse programs over 120 days, ranging from cultural and artistic events to historical exhibitions.

Highlights include the “Hal Al-Qusour” program in the Al-Turaif district, where several historical palaces will be opened to the public for the first time, and the “Teen” program, which showcases traditional Najdi architecture.

Other attractions include the “Diriyah Novel Festival” in Al-Bujairi and “Diriyah Nights,” which bring together Saudi culinary art and international dining experiences in a lively and elegant setting.

The “Season Market” in Al-Tawali recreates the charm of old Arabian souqs, while Al-Dhuwairah district will host interactive family activities and craft workshops. Visitors can also enjoy luxury hospitality experiences with scenic views over Wadi Safar, merging modern leisure with historical elegance.

According to the DGDA, all programs are guided by principles of cultural sustainability, empowering local talents and artisans, and fostering partnerships that strengthen cultural tourism in line with Saudi Vision 2030.

The goal is to position Diriyah as a living museum — a place where the past and present merge seamlessly to inspire the future.

Nasser Al-Gharbi, chairman of the Economic Families Association, praised the Diriyah Season as a shining example of how culture and community development can work together.

He noted that the season reflects Vision 2030’s objectives by empowering local communities and creating sustainable economic opportunities through cultural engagement.

Dr. Abdulmohsen Al-Sheikh of the Saudi Economic Association highlighted that initiatives like the Diriyah Season help strengthen local economies, create jobs, and encourage regional investment — all key goals under Vision 2030.

The Diriyah Season ultimately stands as a proud tribute to Saudi Arabia’s rich heritage, creativity, and unity. By blending tradition with innovation, the festival transforms Diriyah into a vibrant cultural hub that connects generations.

It serves as a reminder that the Kingdom’s strength lies not only in its progress but also in its deep respect for its history and identity — values that continue to guide its journey toward a bright and sustainable future.

Rising from the heart of historic Diriyah, the Royal Diriyah Opera House is set to become one of Saudi Arabia’s most inspiring cultural landmarks. Designed by Norwegian firm Snohetta in collaboration with Saudi Arabia’s Syn Architects, it reflects the harmony between desert-inspired tradition and modern creativity.

Set to open in 2028, the 46,000-square-meter venue will feature world-class performance spaces for more than 3,500 people. A 2,000-seat main theatre will host operas and global productions, while two smaller halls and a 450-seat rooftop amphitheater will support diverse cultural events in both indoor and open-air settings.

The project, led by Diriyah Company and operated by the Royal Commission for Riyadh City, is part of the larger Diriyah master plan. It aligns with Saudi Vision 2030, transforming the historic birthplace of the Kingdom into a vibrant cultural and global arts destination. Construction began before summer 2025 and continues to progress steadily.

Snohetta’s winning design was chosen in a 2022 international competition for its deep connection to the local environment. Inspired by Najdi architecture, the structure uses natural textures, shaded walkways, and open courtyards that mirror the desert landscape while ensuring sustainability and comfort.

The opera house’s interior will celebrate Saudi creativity. Installations by renowned local artists like Maha Malluh will pay tribute to the country’s visual heritage, blending tradition with modern expression and giving a platform to homegrown talent.

Architect Eli Synnevag emphasized that the project symbolizes how culture can unite communities and inspire the future. It represents a bridge between Saudi traditions and international art, reflecting the Kingdom’s growing influence in global culture and design.

Beyond architecture, the project’s purpose is deeply human — to create a space where people gather to experience music, theatre, and art in harmony with the landscape. Open gardens and connected spaces will welcome both residents and visitors, encouraging exploration and dialogue.

As the Royal Diriyah Opera House rises from the desert, it stands as a beacon of Saudi Arabia’s transformation. It embodies a new era where heritage and innovation coexist, illuminating the path toward a creative, confident, and globally connected cultural future.

Participating for the 12th consecutive year, Ithra is offering visitors an immersive experience that highlights the Kingdom’s rich heritage and innovative contributions to literature, art, and knowledge.

The pavilion is thoughtfully divided into four sections, beginning with an introductory area showcasing Ithra’s key facilities, including its library, museum, theater, and cinema.

Visitors can explore two dedicated zones for library programs, featuring workshops, discussion panels, and interactive sessions designed to inspire curiosity and learning. In addition, a bookstore highlights Ithra’s latest titles spanning philosophy, literature, art, and heritage, giving attendees a chance to engage with unique content.

Abdullah Al-Hawas, director of Ithra, emphasized the center’s commitment to fostering cultural dialogue and knowledge sharing. “Every year, Ithra brings fresh ideas to the Riyadh International Book Fair.

This year, under the theme ‘Riyadh Reads,’ we are presenting 13 new publications covering philosophy, literature, and art, most of which were recently produced,” he said.

Among the most popular titles is The Mu’allaqat for the Millennial Generation, which makes classical Arabic poetry accessible to today’s readers. Another acclaimed publication, Arabic Proverbs for the New Generation, features over 150 Arabic proverbs with insightful commentary, encouraging readers to reconnect with their linguistic and cultural heritage.

Ithra also presents Hijra: In the Footsteps of the Prophet, detailing the historic eight-day journey from Makkah to Madinah, along with books on camels, crafts, and philosophy, all carefully selected for their cultural significance.

Ithra’s publications have gained international recognition through translations into Spanish, German, Korean, Chinese, French, and English, reflecting the center’s mission to share Arab culture with global audiences. The Ithra Library, one of Saudi Arabia’s largest and first fully digital libraries, spans four floors, housing over 357,000 books and thousands of digital resources.

As a cultural hub, Ithra hosts engaging programs such as the Ithra Reading Club, Majaz poetry celebrations, Ithra Library Saturdays, Your Book in a Minute, and Bridges to the World, promoting literary creativity, knowledge exchange, and cultural appreciation.

Through its dynamic participation in the Riyadh International Book Fair, Ithra continues to strengthen Saudi Arabia’s position as a center for culture, learning, and innovation, inspiring readers of all ages to explore and celebrate the richness of Arab heritage.