The event brings together artisans, visitors, and cultural enthusiasts in an immersive experience that highlights the authenticity of Jazan’s traditional life, culture, heritage, crafts, artisans, craftsmanship, tradition, creativity, Saudi culture, cultural tourism, community engagement, local identity, cultural revival, cultural pride.

At the heart of the market is an interactive heritage pavilion that showcases traditional lifestyles, folk customs, and community practices that have been passed down through generations.

Visitors can explore displays featuring local games, traditional clothing, women’s adornments, and culinary delights that reflect the charm and warmth of the Jazan community, folk culture, traditions, culinary heritage, local art, cultural experiences, historical preservation, community heritage, cultural diversity, traditional lifestyle, tourism.

The initiative is organized by the Alrowad Youth Association and the Cultural House as part of the Year of Handicrafts, a national effort to promote and preserve Saudi Arabia’s rich cultural legacy.

The event beautifully combines education and entertainment through interactive storytelling and live demonstrations that connect younger generations to their cultural roots, youth engagement, cultural education, handicrafts, heritage conservation, national culture, youth empowerment, education through art, storytelling, heritage awareness, creative expression.

By reviving traditional crafts and showcasing the skill of local artisans, the market serves as a powerful reminder of the importance of cultural continuity.

Visitors have the opportunity to participate in live workshops, learn from expert artisans, and appreciate the craftsmanship that defines the region’s creative spirit, artisan workshops, handmade crafts, traditional art, skill development, artistic heritage, local economy, craft promotion, creativity, empowerment, experiential learning.

The cultural market also contributes significantly to Jazan’s economy by providing artisans and small business owners a platform to showcase and sell their handmade products.

This not only supports local craftsmanship but also strengthens community ties and inspires entrepreneurial spirit among youth and women, entrepreneurship, local economy, creative industries, women empowerment, youth innovation, handmade products, local businesses, sustainability, inclusive growth, creative economy.

Every Friday and Saturday, the Cultural House hosts engaging workshops covering a wide variety of traditional crafts such as pottery, sculpture, embroidery, palm frond weaving, candle and perfume making, leather arts, Arabic calligraphy, seashell crafts, and jewelry design.

These sessions allow participants to engage in cultural learning while creating tangible pieces of art that reflect Saudi Arabia’s rich artistic legacy, pottery, sculpture, embroidery, calligraphy, weaving, craftsmanship, heritage workshops, creative skills, art education, cultural innovation.

Through these weekly events, the market has become a gathering place for families, artists, and visitors to celebrate the beauty of local creativity.

The lively atmosphere, filled with music, colors, and the scent of traditional foods, creates a memorable experience that captures the essence of Jazan’s welcoming spirit, family activities, cultural tourism, entertainment, community gathering, heritage celebration, creative culture, experiential tourism, festive atmosphere, local traditions.

The initiative not only preserves Jazan’s cultural identity but also enhances national awareness about the importance of heritage preservation.

By encouraging participation from schools, youth associations, and local communities, the event ensures that the legacy of traditional crafts continues to inspire future generations, heritage education, youth participation, cultural sustainability, national pride, identity preservation, traditional knowledge, cultural awareness, intergenerational learning, community spirit, heritage protection.

As Saudi Arabia continues to advance its Vision 2030 goals of promoting culture and tourism, the Jazan crafts market stands as a shining example of how tradition and modernity can harmoniously coexist.

It bridges the past and present through creativity and cultural appreciation, offering visitors a glimpse into the region’s soul, Vision 2030, cultural tourism, national heritage, sustainability, innovation, culture and creativity, modernization, economic diversification, tourism development, cultural preservation.

The Jazan crafts market symbolizes more than an event—it is a movement toward preserving cultural heritage while embracing progress.

It reflects Saudi Arabia’s ongoing dedication to nurturing creativity, empowering artisans, and connecting communities through shared heritage, unity, creativity, progress, sustainability, heritage revival, cultural development, artistic empowerment, national unity, creative culture, future generations.

In partnership with the Heritage Commission and the Royal Institute of Traditional Arts, the program has provided an opportunity for 15 Saudi students to actively participate in the restoration of historic mosques across the country.

This initiative not only safeguards valuable heritage sites but also equips young Saudis with traditional craftsmanship skills that are vital to maintaining the nation’s cultural legacy.

The students are taking part in a six-month field training program designed to teach traditional mud-brick construction and woodworking techniques under the guidance of specialized Saudi engineers and restoration experts.

Their hands-on involvement ensures that heritage preservation becomes a living educational experience, connecting students directly with their country’s deep architectural traditions.

Another 15 students are set to join the program in the coming days, extending the training into early 2026, further enriching the pool of skilled artisans capable of contributing to heritage conservation.

The program is organized into two key training tracks. The first focuses on traditional construction methods, allowing students to learn the craft of mud-brick building—a technique used for centuries in Saudi architecture.

Through practical modules, trainees gain experience restoring historic mosques using authentic materials, ensuring that the renovations remain faithful to original designs.

Each project is carried out under expert supervision, guaranteeing both historical accuracy and structural integrity.

The second training track centers on the art of crafting traditional Najdi doors, an important element of Saudi architectural identity.

Students are trained in carpentry, carving, and wood production techniques that have been passed down through generations.

This component of the program aims to preserve and revive the craftsmanship that defines Najdi-style architecture, ensuring that this ancient art continues to flourish in modern times.

The Mohammed bin Salman Project for the Development of Historical Mosques has already achieved impressive milestones. During its first phase, 30 mosques were restored across 10 regions, and in the second phase, another 30 mosques were completed in 13 additional regions.

Each restoration reflects the project’s dedication to preserving authenticity while incorporating modern sustainability practices. By reviving historic mosques, the initiative breathes new life into communities and creates spaces where history, faith, and culture coexist harmoniously.

The project’s overarching vision is to revive traditional architectural styles, raise public awareness of their cultural significance, and balance heritage preservation with contemporary building standards.

These efforts align closely with Saudi Arabia’s Vision 2030, which emphasizes cultural sustainability, national identity, and the integration of heritage into modern life.

The initiative underscores the Kingdom’s commitment to preserving its architectural authenticity while ensuring that restored mosques remain functional for worship and community gatherings.

Guided by four main objectives, the project aims to prepare historical mosques for worship, restore their original architectural character, highlight Saudi Arabia’s rich cultural heritage, and enhance the Kingdom’s religious and cultural stature globally.

These goals reflect the Kingdom’s broader dedication to showcasing the beauty of its historical identity while promoting education, craftsmanship, and innovation among its citizens.

The involvement of Saudi students adds an inspiring educational dimension to the program. It transforms heritage conservation into an interactive learning process that connects young people to their history, fosters national pride, and encourages them to carry forward traditional building knowledge.

This hands-on experience also supports the Kingdom’s strategy of developing local talent capable of leading future restoration and sustainability projects.

Through initiatives like this, Saudi Arabia continues to demonstrate how heritage preservation can go hand in hand with youth empowerment, cultural innovation, and sustainable development.

The Mohammed bin Salman Project for the Development of Historical Mosques stands as a model of how nations can protect their historical treasures while building skills and opportunities for future generations.

The season, themed “Ezek we Malfak” (Your Glory and Refuge), launched on Thursday along the beautiful banks of Wadi Safar in western Diriyah, marking another significant celebration of heritage, creativity, and unity.

The theme reflects Diriyah’s enduring legacy as the birthplace of the first Saudi state and a symbol of the Kingdom’s strength, culture, and history.

Organized by the Diriyah Gate Development Authority (DGDA), the opening ceremony was attended by Prince Fahd bin Saad bin Abdullah bin Turki, Governor of Diriyah, along with several cultural and media figures from Saudi Arabia and abroad.

The evening was brought to life with artistic performances inspired by the spirit of “Al-Awja,” a term deeply linked to Diriyah’s identity and the pride of the Saudi people.

Through captivating visual displays, advanced lighting, and drone shows, the story of Wadi Hanifa was beautifully told in a performance titled “I Am Al-Awja,” which left the audience inspired and emotional.

Adding to the evening’s charm, the winners of the “Rawi Al-Diriyah” (Narrator of Diriyah) program, Tamim Al-Harthi and Bader Al-Harbi, delivered interactive performances that reflected the profound connection between Saudis and their national heritage.

Their presentations, blending storytelling, music, and tradition, symbolized the deep emotional bond that unites the people of Saudi Arabia with Diriyah — the land where their nation’s story began.

The celebration also featured musical and theatrical performances showcasing Saudi folk traditions, including the Ardah and Samri dances.

These performances highlighted the diversity of Najdi culture and celebrated the artistic spirit of young Saudis, both men and women, who are keeping their heritage alive through creativity and performance.

Ahlam Al-Thunayan, director of Diriyah Season, explained that this year’s theme aims to celebrate Diriyah’s history, values, and culture in innovative ways that reflect the pride Saudis take in their roots.

She emphasized that the symbolism of Al-Awja represents the Kingdom’s continuity — linking the past with the present while inspiring future generations to preserve their cultural identity.

The season features more than 10 diverse programs over 120 days, ranging from cultural and artistic events to historical exhibitions.

Highlights include the “Hal Al-Qusour” program in the Al-Turaif district, where several historical palaces will be opened to the public for the first time, and the “Teen” program, which showcases traditional Najdi architecture.

Other attractions include the “Diriyah Novel Festival” in Al-Bujairi and “Diriyah Nights,” which bring together Saudi culinary art and international dining experiences in a lively and elegant setting.

The “Season Market” in Al-Tawali recreates the charm of old Arabian souqs, while Al-Dhuwairah district will host interactive family activities and craft workshops. Visitors can also enjoy luxury hospitality experiences with scenic views over Wadi Safar, merging modern leisure with historical elegance.

According to the DGDA, all programs are guided by principles of cultural sustainability, empowering local talents and artisans, and fostering partnerships that strengthen cultural tourism in line with Saudi Vision 2030.

The goal is to position Diriyah as a living museum — a place where the past and present merge seamlessly to inspire the future.

Nasser Al-Gharbi, chairman of the Economic Families Association, praised the Diriyah Season as a shining example of how culture and community development can work together.

He noted that the season reflects Vision 2030’s objectives by empowering local communities and creating sustainable economic opportunities through cultural engagement.

Dr. Abdulmohsen Al-Sheikh of the Saudi Economic Association highlighted that initiatives like the Diriyah Season help strengthen local economies, create jobs, and encourage regional investment — all key goals under Vision 2030.

The Diriyah Season ultimately stands as a proud tribute to Saudi Arabia’s rich heritage, creativity, and unity. By blending tradition with innovation, the festival transforms Diriyah into a vibrant cultural hub that connects generations.

It serves as a reminder that the Kingdom’s strength lies not only in its progress but also in its deep respect for its history and identity — values that continue to guide its journey toward a bright and sustainable future.

Organized by the Embassy of Japan, the event took place at the Cultural Palace in the Diplomatic Quarter and reflected the strong friendship, mutual respect, and deep cultural connection between the two nations.

The festival attracted a large and diverse audience, including government officials, diplomats, cultural figures, and business leaders, all of whom gathered to commemorate seven decades of fruitful partnership.

The event served as a cultural bridge, strengthening understanding between the Saudi and Japanese people and celebrating the shared values of innovation, tradition, and respect that have defined their bilateral relations.

Throughout the day, visitors experienced a fascinating blend of traditional and contemporary Japanese culture. The festival featured a series of captivating performances, including Wadaiko drumming, which filled the venue with energy and rhythm, and Kabuki dance, a classical Japanese art form that combines graceful movement with expressive storytelling

. The soothing sounds of Tsugaru Shamisen, a traditional string instrument, added an authentic touch that transported guests to the heart of Japan’s cultural heritage.

Exhibits and workshops introduced visitors to Japanese crafts, calligraphy, origami, and ikebana (the art of flower arrangement), offering hands-on experiences that highlighted the artistry and precision deeply rooted in Japanese culture.

A special section of the festival showcased traditional Japanese clothing, such as kimonos and yukatas, allowing guests to explore the beauty and symbolism behind each garment.

Culinary enthusiasts enjoyed a taste of Japan through food stalls offering authentic dishes like sushi, ramen, and mochi, giving visitors a flavorful glimpse into Japan’s celebrated cuisine.

In addition to cultural displays, the festival also highlighted the growing economic and educational collaboration between Saudi Arabia and Japan.

An exhibition area featured several Japanese companies operating in the Kingdom, reflecting Japan’s active role in supporting Saudi Arabia’s Vision 2030 goals.

These companies showcased their contributions to technology, renewable energy, and industrial innovation, reinforcing the strong economic partnership between the two nations.

Japanese Ambassador Morino Yasunari expressed his pride in the enduring relationship between Japan and Saudi Arabia, noting that their friendship has deepened through mutual respect, collaboration, and shared aspirations for development and peace. He emphasized that the 70th anniversary is not just a celebration of past achievements but a symbol of the new era of cooperation unfolding between the two countries.

Ambassador Yasunari also highlighted the role of cultural diplomacy in strengthening bilateral ties. He said that cultural exchange serves as a bridge that connects people on a deeper level, fostering mutual understanding and appreciation. Through events like the Japan Festival, both nations can continue to learn from one another and build enduring connections that go beyond economic and political collaboration.

The festival’s success reflects Saudi Arabia’s growing openness to global cultural exchange under Vision 2030, which encourages the development of arts, heritage, and international cooperation.

The Kingdom’s emphasis on cultural diplomacy aligns perfectly with Japan’s long-standing tradition of promoting peace and friendship through culture and education.

As visitors explored the festival’s exhibitions and performances, they witnessed the harmony between Japan’s rich traditions and modern innovation—a quality that resonates with Saudi Arabia’s own transformation journey. From art and music to technology and cuisine, the event showcased how both nations are balancing their cultural heritage with forward-looking progress.

The Japan Festival in Riyadh served as more than just a commemoration of diplomatic history—it became a celebration of friendship, creativity, and shared vision.

It reflected how two nations, despite geographical distance, are united by mutual respect, collaboration, and the desire to build a better future together.

By combining culture, education, and innovation, the festival strengthened the foundation for future cooperation and mutual growth, marking a new chapter in the ever-evolving relationship between Japan and Saudi Arabia.

Through events like this, Riyadh continues to affirm its role as a global center for cultural dialogue, welcoming the world to celebrate diversity, heritage, and the power of human connection.

The country is fast becoming a global hub for sports and entertainment, and IMG Studios is at the forefront of this transformation, pairing international expertise with local partnerships to enhance productions, grow audiences, and develop homegrown talent across the Kingdom.

The five-year production partnership between the Saudi Pro League, the Saudi Arabian Football Federation, and IMG, which began last year and will run until the 2028/29 season, covers the ROSHN Saudi League, the King’s Cup, and the Saudi Super Cup.

The goal is to deploy remote production capabilities to cover multiple matches across the country simultaneously, providing consistent, high-quality storytelling for a league on the rise.

IMG has also partnered with Riyadh-based production company Alamiya Media to combine local knowledge with global capability, ensuring superior coverage while nurturing production talent on the ground.

This collaboration has expanded the league’s reach, distributing SPL media rights internationally and allowing the Kingdom’s football stars to be watched by fans around the world.

During Matchweek 1 at the end of August, IMG’s young Saudi production team coordinated over 100 flights for nine matches across the country, showcasing the next generation of production managers, producers, and directors ready to lead the industry.

Last season, SPL matches were broadcast in more than 184 countries across 43 platforms, highlighting how IMG’s production expertise is helping build a compelling sports product in the heart of the Middle East.

Efficiency and creativity are key to deploying remote production across a busy match calendar. The partnership aims to implement advanced remote workflows so senior producers can oversee multiple venues in a single day while centralizing quality control and graphics.

This is supported by IMG’s Stockley Park facility in London, one of Europe’s best-connected broadcast hubs, ensuring consistency across cameras, communications, and creative assets.

Consistency is essential for building brand equity, creating new storytelling formats, and connecting stars, clubs, and culture to global audiences.

IMG’s approach extends beyond football, as seen at the Esports World Cup in Riyadh, which featured 2,000 elite players from 100 countries, alongside community tournaments, live music, retro arcades, and creator studios.

IMG enhanced coverage with EWC Spotlight, a custom-built studio show giving fans behind-the-scenes content and celebrity interviews, featuring guests like Stranger Things actor David Harbour, F1 driver Lando Norris, and Prince Abdulaziz bin Turki Al-Faisal.

EWC Spotlight exemplified how Saudi-based events can reach both core and mainstream audiences worldwide, with broadcasts carried by major partners including beIN, Fox Sports, DAZN, and ITVx, highlighting the importance of locally embedded production teams.

IMG also produces the world feed for the Saudi Cup, the most valuable horse race globally, delivering a “Golden Hour” program blending culture and competition. The broadcast reached over 170 territories via 30+ international broadcasters, with cinematic visuals and graphics that honor the event’s Saudi identity.

Whether in football, esports, or horse racing, IMG Studios’ strategy in Saudi Arabia and the MENA region consistently combines global expertise with local capability, innovates formats to attract new fans, and ensures content reaches international audiences.

Multi-year partnerships across the SPL, EWC, and prestige race days have already laid strong foundations, positioning Saudi Arabia as a global sports and entertainment hub and demonstrating how Vision 2030 is transforming the Kingdom into a center of excellence for world-class productions while developing the next generation of creative and technical talent.

Recently included in the national Saudi Architecture Characters Map, Al-Baha’s architecture highlights the Kingdom’s rich heritage while promoting sustainable and energy-efficient design

Abdullah bin Abdulqader Haridi, associate professor of architecture and building technology at Al-Baha University, explained that the region’s style is influenced by its natural mountainous terrain and features three main categories: traditional, transitional, and contemporary.

Key elements include forts, external staircases, patterned doors and windows, and the unique Zafir column style, all reflecting centuries of cultural and architectural wisdom.

Traditional buildings in Al-Baha are designed with environmental conditions in mind, considering terrain, climate, and social customs that encourage community gathering in designated spaces.

“Adhering to traditional styles allows for real estate development that complements local identity, inspiring investors to adopt these standards,” Haridi noted.

The Saudi Architecture Characters Map, introduced by Crown Prince Mohammed bin Salman earlier this year, highlights 19 unique regional architectural styles.

Its purpose is to modernize the urban landscape while preserving the character, tradition, and cultural identity of Saudi architecture.

Mohammed bin Salem Al-Ghamdi, a master builder with decades of experience constructing stone houses in Al-Baha, emphasized that local materials such as granite, basalt, juniper wood, and clay are harmoniously used in home construction.

This natural approach makes the region’s architecture energy-efficient and environmentally sustainable.

In recent years, there has been a revival of interest in Al-Baha’s heritage houses. Many residents have restored old homes, while others have incorporated traditional elements into new constructions, blending history with modern comfort.

This resurgence not only preserves cultural identity but also enhances the region’s appeal as a destination for tourists seeking authentic experiences and architectural beauty.

Al-Baha’s architecture stands as a testament to Saudi Arabia’s commitment to honoring its cultural roots while embracing modern innovation.

By combining heritage, sustainability, and aesthetic excellence, the region continues to inspire architects, investors, and visitors alike, highlighting the Kingdom’s rich and diverse architectural landscape.

Participating for the 12th consecutive year, Ithra is offering visitors an immersive experience that highlights the Kingdom’s rich heritage and innovative contributions to literature, art, and knowledge.

The pavilion is thoughtfully divided into four sections, beginning with an introductory area showcasing Ithra’s key facilities, including its library, museum, theater, and cinema.

Visitors can explore two dedicated zones for library programs, featuring workshops, discussion panels, and interactive sessions designed to inspire curiosity and learning. In addition, a bookstore highlights Ithra’s latest titles spanning philosophy, literature, art, and heritage, giving attendees a chance to engage with unique content.

Abdullah Al-Hawas, director of Ithra, emphasized the center’s commitment to fostering cultural dialogue and knowledge sharing. “Every year, Ithra brings fresh ideas to the Riyadh International Book Fair.

This year, under the theme ‘Riyadh Reads,’ we are presenting 13 new publications covering philosophy, literature, and art, most of which were recently produced,” he said.

Among the most popular titles is The Mu’allaqat for the Millennial Generation, which makes classical Arabic poetry accessible to today’s readers. Another acclaimed publication, Arabic Proverbs for the New Generation, features over 150 Arabic proverbs with insightful commentary, encouraging readers to reconnect with their linguistic and cultural heritage.

Ithra also presents Hijra: In the Footsteps of the Prophet, detailing the historic eight-day journey from Makkah to Madinah, along with books on camels, crafts, and philosophy, all carefully selected for their cultural significance.

Ithra’s publications have gained international recognition through translations into Spanish, German, Korean, Chinese, French, and English, reflecting the center’s mission to share Arab culture with global audiences. The Ithra Library, one of Saudi Arabia’s largest and first fully digital libraries, spans four floors, housing over 357,000 books and thousands of digital resources.

As a cultural hub, Ithra hosts engaging programs such as the Ithra Reading Club, Majaz poetry celebrations, Ithra Library Saturdays, Your Book in a Minute, and Bridges to the World, promoting literary creativity, knowledge exchange, and cultural appreciation.

Through its dynamic participation in the Riyadh International Book Fair, Ithra continues to strengthen Saudi Arabia’s position as a center for culture, learning, and innovation, inspiring readers of all ages to explore and celebrate the richness of Arab heritage.

Anchored in Al-Ahsa, home to the world’s largest date palm oasis and a UNESCO World Heritage Site, the initiative blends heritage with innovation, positioning Saudi palm weaving as a platform for contemporary art, design, and international collaboration.

Palm weaving, locally known as khoos, has been a vital part of Saudi life for generations, producing functional objects such as baskets and mats. The Khoos Initiative reimagines this craft for the 21st century, transforming it from a traditional practice into a source of artistic and design inspiration. Artisans collaborate with designers, architects, and creatives from around the world to explore new forms while retaining the craft’s cultural roots.

Ala’a Al-Qahtani, creative programs specialist at Ithra, explained that the program moves palm weaving beyond practical objects into art, fashion, and architecture. “The goal is not only to preserve heritage but to evolve it into a space where tradition meets innovation,” Al-Qahtani said.

The initiative emphasizes cross-generational collaboration, with women artisans providing deep knowledge of traditional techniques and young creatives bringing fresh perspectives, ensuring the craft remains vibrant and relevant.

Al-Ahsa’s cultural and historical significance anchors the program. As the heart of Saudi palm weaving, it provides a strong local foundation while offering a gateway to global recognition.

The Khoos Initiative presents Saudi heritage to the world, highlighting the shared legacy of palm crafts across regions and cultures. Al-Qahtani noted that the initiative acts as a “cultural bridge, strengthening both local identity and global understanding.”

Maintaining authenticity while embracing innovation was a key challenge. The initiative addresses this by pairing traditional artisans with contemporary designers in signature commissions and residency programs. This collaboration safeguards centuries of knowledge while introducing new creative expressions suitable for fashion, design, and architecture.

The result is a dynamic exchange of skills and ideas that celebrates both history and modernity.

The Khoos Initiative also aligns closely with Saudi Arabia’s Vision 2030, supporting the growth of the creative economy and cultural diplomacy. By transforming traditional craft into a driver for innovation, education, and economic opportunity, the program strengthens Saudi Arabia’s position on the international cultural stage.

Through exhibitions like “The Palm Tree Exhibition” at Ithra, as well as presentations at UNESCO’s MONDIACULT 2025 in Barcelona and the ICOM General Conference in Dubai, the initiative showcases Saudi craftsmanship to a global audience.

Women’s involvement remains central to the initiative, reflecting their historical role in preserving palm weaving. At the same time, younger generations contribute energy and creativity, pushing the boundaries of traditional craft into modern contexts. This inclusive approach ensures that khoos is not just a preserved memory but a living, evolving art form with international relevance.

By linking heritage to contemporary design, education, and global collaboration, the Khoos Initiative positions Saudi palm weaving as both a cultural treasure and a source of innovation. Through this initiative, a craft once confined to local oases now thrives as a symbol of Saudi Arabia’s creativity, bridging tradition and modernity for the world to experience.