Savvy Games Group partners with HUMAIN to drive AI innovation in Saudi gaming industry

Riyadh – Savvy Games Group has announced a transformative partnership with HUMAIN, a Saudi-owned artificial intelligence company, to integrate AI technologies across its operations and accelerate digital transformation in the gaming sector.

The memorandum of understanding aims to enhance productivity, boost creativity, and develop customized AI models tailored to gaming innovation and design.

Through this collaboration, Savvy Games Group will gain access to HUMAIN’s advanced AI systems, high-performance computing, and cloud infrastructure.

The agreement brings together two major Public Investment Fund (PIF) portfolio companies, marking a milestone in Saudi Arabia’s ambition to become a global gaming and technology powerhouse under Vision 2030.

Brian Ward, CEO of Savvy Games Group, expressed excitement about the partnership, noting that artificial intelligence will play a crucial role in enhancing player experience, automating workflows, and unlocking new creative opportunities.

The move reflects Savvy’s strategy to blend cutting-edge AI tools with game development to deliver smarter, more immersive, and dynamic gaming environments.

For HUMAIN, the collaboration follows the launch of its AI operating system, HUMAIN ONE, introduced at the Future Investment Initiative in Riyadh.

The system supports sector-specific AI applications, including gaming, where the potential to transform creative processes and optimize operations is immense.

Tareq Amin, CEO of HUMAIN, said that integrating AI into gaming will enable developers to push creative boundaries, improve productivity, and streamline development cycles.

He emphasized that AI’s power lies in enhancing human creativity rather than replacing it, fostering a new era of intelligent game design.

Savvy Games Group, backed by a $38 billion investment mandate from the PIF, continues to expand its global influence while contributing to Saudi Arabia’s vision of becoming a leading hub for gaming, esports, and technology innovation.

The partnership represents a strategic shift toward in-house AI capability building and sustainable technology adoption.

HUMAIN’s role in the collaboration extends beyond AI solutions to include expertise in data centers, model training, and Arabic-language AI models that align with the Kingdom’s localization and talent development goals.

By combining resources, both companies will drive innovation in digital infrastructure and emerging technologies.

The partnership also supports PIF’s broader goal of fostering synergy among portfolio companies to create interoperable, AI-driven ecosystems.

This approach will promote shared data, unified standards, and collaborative innovation across industries, advancing the Kingdom’s digital economy.

Both companies confirmed that research and development will play a major role in their collaboration. They plan to explore AI-driven tools for automated content creation, advanced analytics, and smart production systems.

If successful, this initiative could position Savvy as one of the first major gaming entities in the region to operationalize AI across all aspects of its business.

By uniting HUMAIN’s AI expertise with Savvy’s gaming leadership, this partnership strengthens Saudi Arabia’s growing reputation as a center for technological excellence and creative innovation.

It sets the foundation for a future where AI becomes an integral part of entertainment, fueling growth and global competitiveness.