Indonesia Courts Saudi Investors at Flagship Jakarta Trade Expos
Jakarta— Indonesia is stepping up efforts to attract Saudi buyers and investors to two of its largest trade exhibitions later this year, as Southeast Asia’s biggest economy seeks to deepen commercial ties with the Kingdom and expand its global export reach.
Indonesia’s Ministry of Trade has invited Saudi companies to participate in the 2026 editions of Halal Indonesia International Industry Expo (Halal Indo) and Trade Expo Indonesia (TEI), both scheduled to take place in Jakarta.
The push comes as non-oil trade between Indonesia and Saudi Arabia continues to grow, reaching more than $3.9 billion in 2025, up 12% from 2021.
“We invite all members of the Riyadh Chamber to participate and link up with Indonesian businesses,” Zulvri Yenni, trade attache at the Indonesian Embassy in Riyadh, said in a statement, describing the events as platforms for expanding business networks between the two countries.
Indonesia has identified Saudi Arabia as a key export market, particularly for sectors such as halal products, consumer goods and modest fashion, while seeking to capitalize on opportunities generated by the Kingdom’s Vision 2030 economic diversification strategy.
Riyadh Chamber official Mansour Al-Ajmi said Saudi businesses were prepared to support and promote Indonesian trade events to encourage greater participation by potential buyers.
Trade Expo Indonesia generated nearly $23 billion in business transactions in 2025 and attracted more than 34,000 visitors, including over 8,000 buyers from 131 countries, according to Indonesian trade officials.
A recent survey by the Center of Economic and Law Studies found that more than 58% of respondents favored stronger economic engagement with Middle Eastern countries, with Saudi Arabia viewed as Indonesia’s most promising trade and investment partner in the region.
